Within the next few years, at least 85% of consumer-business relationships will be through the Internet. Most of these relationships will take place on messaging applications, where businesses can provide fast customer service, as well as attract customers and drive more sales. In anticipation, entrepreneurs or business owners should perfect their messenger marketing plan right now.
The application is considered as one of the most prominent messaging applications in the market today, with at least a billion monthly users. Platforms or applications like these are the new trends when it comes to social media marketing since, they allow entrepreneurs to reach out to customers on a large-scale using advertisements and continue to interact with them on an individual level.
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FB Messenger tools used by businesses
Similarly, with WhatsApp Business, it offers a lot of tools to help entrepreneurs and business owners to keep their threads under control. FB Messenger Greetings are messages that can be customized. It appears automatically when the user starts a conversation with the company for the first time.
IR or Instant Replies have the same features to Messenger Greetings since both are immediate replies in response to people who message a specific business. But they can be programmed to pop-up after messages, not just the first message in the thread.
Saved Replies are canned messages that companies can program using a standard answer to inquiries like contact information or business hours. However, customer cards are exclusive Messenger. They give businesses the necessary information about the client at hand to design the perfect response. Companies can find details like the location, order history and local time of the customers.
Why use FB Messenger?
Small and startup businesses can use the application in a lot of ways. Customer service becomes more personalized, customized and streamlined for a lot of customers while there are sufficient opportunities to maximize the revenue. At least half of the consumers or 56% prefer to communicate with customer service over messages compared to calling a call center.
It makes a lot of sense since issues are usually resolved within 30 to 50 seconds. A quick customer service process can help businesses get back to more severe matters while retaining and impressing their clients or consumers. According to the latest research, 53% of consumers prefer shopping with companies that they can call or contact directly.
It is why it is imperative to not only manage a Facebook account but also be very active on their Messenger platform. People need to remember to let their consumers know the time customer service is available and ready to answer any inquiries.
Waiting without any idea of how long they can get a response can be a very frustrating experience for customers. Using FB Messenger settingsfor marketing purposes is another excellent opportunity for a startup or small and medium-sized enterprises looking to get everything they need out of their advertising budget.
These ads can’t seem too “salesy” or too pushy. Instead, businesses need to focus more on creating natural and friendly conversations that mention different benefits or reasons why consumers should continue speaking or communicating with their business using the Messenger App.
The future of Facebook Messenger App for business
As technology continues to develop, opportunities will also continue to increase for a lot of Small and medium-sized enterprises to take advantage of FB Messenger marketing. There are at least 100,000 chatbots available on the application at this moment.
These bots can be a personal assistant and use AI or Artificial Intelligence. This Artificial Intelligence can perform a lot of different tasks like helping people get an Uber, Lyft or Grab ride or remind them of incoming birthdays. It is the start of integration opportunities between social media platform chatbots and Artificial Intelligence.
When this type of technology becomes a lot easier to manage, small and medium-sized enterprises and companies will surely be able to design their projects using Artificial Intelligence to incorporate and sync their business’ services and expertise into an online personal assistant.
It will increase awareness and interest in the brand and possibly even increase the sales. Once these SMEs can design their own Artificial Intelligence-powered chatbot add-ons, it will be another platform to publicize and advertise their services and products.
For example, a clothing brand could recommend brand-new pieces from their summer collection when someone provides their taste and clothing size. Restaurants can design an interactive menu and offer delivery services directly through the Messenger.
Ultimately, SME owners and marketing professionals will have to see and wait for how FB Messenger is developed as an excellent platform. While advertisements are available everywhere and deliver exceptional results, it will be very interesting to see how this Artificial Intelligence or chatbots will influence every social media marketing technique for SMEs or small to medium-sized entrepreneurs.