The emergence of supermarket retailing concept has changed the retail industry for better making it more efficient and effective. The buyer and retailer backdrop has undergone some important changes over the past decade in New Zealand. Although the basics of grocery shopping remain same, buyers are classier & urbane and demand great value for money with a pleasant shopping experience.

A leading financial comparison site has done an analysis study and compared New World, Countdown, FreshChoice and PAK’nSAVE on the basis of value for money, customer service, variety of products, layout and presentation of stores, deals and specials available, overall satisfaction and many more aspects. Here is a brief about these supermarkets:

  • New World

This famous supermarket chain was the first of its kind in New Zealand. It operates under the brand Foodstuffs. It was established in 1963. Headquartered in Wellington, New Zealand & with over 138 New World supermarkets across the North and South Islands of the country, this chain has been a member of the Fly Buys program.

To respond to the changed shopping behaviour of customers, New World has recently opened new stores in North Island with a brand new look & design and new merchandise offerings. Their skilled management claims to upgrade themselves continuously to be on the top listing in the retail industry.

  • Countdown

It is New Zealand’s largest supermarket chain & operates under subsidiary of Progressive Enterprises which in turn is a subsidiary of Woolworths, an Australian Organization. This chain is operating over 184 stores in New Zealand and serving more than 2.7 million customers every week. Countdown Head Office Customer Service Contact Number is located in Auckland, New Zealand & has four distribution centres across the country.

This chain claims to be committed to providing the customers with a huge choice of products at the best value in their most convenient way so that they relish the best possible shopping experience. Their parent company, Progressive Enterprises hires more than 18,000 locals from the country and hence, is one of the biggest private employers.

Countdown Head Office Customer Service phone number +64 9-275 2788 can be contacted for any further assistance/ info.

  • FreshChoice

It is a supermarkets chain in New Zealand which is owned by the locals & operates under the subsidiary of Progressive Enterprises which itself is a subsidiary of Woolworths, an Australian company. This locally operated chain was established in 1995 & has 27 FreshChoice stores throughout the country as of 2017.

Run locally, these supermarkets claim to provide its customers the high standards of friendly service and the uncompromisingly high standards of fresh produce. They support their fresh products with their replace and refund guarantee scheme.


It is a New Zealand based rebate food warehouse chain that began its operation in 1985. This chain is owned by Foodstuffs. Headquartered in Wellington, New Zealand, they have around 56 Pak’nSave outlets operating throughout the country.

They follow their key policy which is to provide daily food and groceries at the lowest possible prices. They work hard to reduce in store costs by stocking basic products in large quantity in their plain style stores with no elaborate floor or lighting so that the savings can be passed directly to the customers in terms of lowest price.