When you are at a festival, it’s easy to imagine that the organizers had a walk in the park pulling it off. And why not, because everything seems to be flowing smoothly. However, event planning isn’t easy as it looks, especially when you expect many attendees.
Statistics show that 32 million people attend an event at least once a year. You must be skillful to plan an event that caters to the needs of this crowd. Otherwise, you risk watching your investment go down the drain.
Festival planning has multiple intertwining components. You must be in control of all these parts to be successful. Here’s a guide that’ll help you throw a festival.
Start By Identifying Goals for the Event Planning
Goals will act as the compass that’ll help you navigate through the whole process. Goals are important because they define success for you. Once you define success, it becomes easier to channel all your actions and efforts toward making it a reality.
Make sure your goals are precise and clear when you set them. Also, each goal should be measurable to make it possible to appraise your progress. Finally, set realistic goals that are within your reach.
Draft the Budget
The next step involves allocating resources to each component needed for achieving the goals. A festival has a myriad of these components that you’ll have to identify in advance. Work with experts and veterans in the industry to enhance the accuracy of the budgetary allocations.
Since resources are limited, prioritize the components that have a direct impact on the realization of your goals.
Secure the Venue
The festival’s venue should top the event planning checklist. This is because an event’s location has a profound effect on the perception of the performers and attendees. Select a location that is easy to access via any means of transit.
It’s also prudent to go for premium locations if possible. With such locations, attendees won’t have a problem paying extra to get entertained. Once you secure a location, sign the necessary contracts and licenses, pay for the venue, and set a date for the event.
Start the Bookings
Proceed with booking the performers for the festival depending on your target demographics’ taste. This is a crucial consideration for these events. If you don’t get it right, you might end up with a country music artist at a hip-hop festival.
You need to select vendors for auxiliary services as well. An example is those responsible for renting a porta potty for the attendees.
Market and Execute the Event
Marketing will help you spread the word about the festival. This is crucial for boosting the number of people who’ll come. Partner with influencers to generate hype for the event besides using other traditional marketing tactics.
The D-day will arrive after the rigorous preparations, and you must execute everything according to plan. However, allow for some flexibility, as not everything will happen as you had imagined. It’s better to have a contingency plan for the core aspects of the festival to be safe.
Start the Journey Now
Event planning is a tricky affair when you lack adequate experience. The feeling of apprehension can be strong enough to prevent you from trying it out. However, this shouldn’t be the case, as everyone successful at it began from scratch.
Try implementing the above as you seek guidance from experts. With time, you’ll be a professional at festival planning. Discover more articles by browsing through the website.
