Social media platforms have become an integral part of our life, and no business marketing strategy can be complete without social media marketing. According to a leading report, 52% of marketers believe social media influences a company’s sales and revenue.

If you wonder how to boost your social media presence, the answer is professional video production. Here are some tips for using professional video production to your advantage.

Create a Facebook Featured Video

Facebook is the largest social media platform with approx. 2.45 billion users. If your company does not have a Facebook page yet, now is the time to make one.  The Facebook business page can help share the content around the world quickly.

 To increase your brand awareness, you can hire video production services to create a featured video and post it on your Facebook business page.  This video will be a representation of your company and tell the world what your brand stands for.

Make an Attractive YouTube Trailer.

According to recent statistics, YouTube has around 2 billion users. It ranks 2nd in terms of active users.  A video marketing strategy won’t be complete without YouTube.  You can create a YouTube channel and post your company videos on it.

The videos should generate interest in your target audience. For example, if you are a gaming company, you can post videos related to games. The video channel can have a trailer video that will pitch your brand to potential customers and encourage them to subscribe to your YouTube channel and watch other videos.

Post Short and Sweet Videos on Instagram

Instagram is a popular social media platform with approx. 1 billion users. The platform provides you with tools to post images and short videos.  You can use the Instagram platform to post short videos of your products.  The video production services can create videos from a collage of photos to highlight different features of the product.

Embed Videos in Blog Posts

Do you know there were more than 500 million blogs in 2019? According to the latest stats, the number of bloggers is expected to reach 32 million. Many companies fail to realize the power of blogging. In this new technology-driven age, many visitors to websites and social media pages come from blogs. The reason every blog offers a social media share button that allows users to post engaging content on their social media pages.

You can embed videos from your social media profile in your blog posts. The blog is an integral part of video marketing and its work in tandem with Facebook, YouTube, and other social media platforms to increase your brand visibility.

Tailor Content for Each Platform

A social media marketing strategy will bring you good results provided you tailor video content for each platform. You need to understand users of different social media platforms are unique, and so are their needs. The video content must be tailored to meet their requirements and generate interest in your brand.

To sum up, social media marketing can expand your customer base and take your business to places you have never thought of. Professional video production showcases your brand most attractively and delivers more content in a shorter time frame to increase brand awareness.