The way we consume information in 2019 is evolving, and with so much content available now, marketing teams are having to work much harder to achieve cut-through for their brand’s message. That means being brave enough to try new ideas and bold enough to try again when campaigns don’t go entirely as planned.

Step up to the plate, experiential marketing! In 2019, clever marketing needs to appeal to all the senses, and not just be visually impressive or have a catchy tagline. Businesses still need to make connections but they will work harder for them.

Social media

The social media networks are proving to be a great asset for marketers able to harness its power and engage with customers. Encouraging customers to share their experiences of a product or event can be extremely powerful, and much more effective than ‘traditional’ offline marketing. Providing consumers with marketing they want to share creates advocates. The key is that customers are engaged, and there is a real connection between the consumer and the brand.

Scent marketing

The scent marketing found online at Mood Media is a great example of experiential marketing and can be particularly effective because the sense of smell is such a powerful sense, with a strong ability to influence our mood and behaviour.

Event marketing

By their very nature, events provide an experience and an opportunity for a brand to interact with potential customers. Use tickets to allow ‘guests’ to plan ahead, and register their email address with you, which creates opportunities for further interaction.

Guerilla marketing

One of the best ways of achieving cut-through is to create something surprising. Creating something out of the ordinary is one thing, but in order for it to be considered truly experiential, there must be a definite interaction with consumers. It does offer up a huge opportunity for brands to do something very creative, however! Attracting publicity is a great way to get a message to a wide audience.

For more information on how experiential marketing will develop this year, see the information from E-Consultancy.

Once you can capitalise on ‘FOMO’ – Fear Of Missing Out – you will be in a good position to continue growing your brand and reaching new audiences as you have piqued interest. Avoid complacency – today’s consumer has less patience and more choice than ever before.

One of the best ways of achieving cut-through is to create something surprising. Creating something out of the ordinary is one thing, but in order for it to be considered truly experiential, there must be a definite interaction with consumers. It does offer up a huge opportunity for brands to do something very creative, however! Attracting publicity is a great way to get a message to a wide audience.