80% of people want to go to the gym, what’s this mean exactly?
With the holidays quickly approaching, people are busy making plans, and one thing they’re not doing is going to the gym. This means if you own a gym, you could see a dip in gym profits until the new year hits.
But, we’re going to give you some tips to boost gym profits no matter what season it is. Get ready to watch your gym membership numbers increase after you check out these need-to-know tips!
1. Increase Gym Membership Promotions
Sometimes the only thing people need to get in the gym is an incentive, especially during the new year. If you’re looking to increase your gyms memberships, the first thing you should do is run a promotion.
The promotion should offer people an exclusive deal that they’ll only be able to unlock if they sign up as a member right now, such as a discounted membership price or access to specific fitness classes.
You’ve got to provide people with the motivation they need to get in the gym and get physical.
2. Add Season-Specific Classes
Each time someone looks at the fitness calendar for the month, they see the same classes. If there’s nothing they’re interested in, what’s going to keep them coming back to the gym?
Take some time to create classes that are specific to the season. Once you start to provide these classes, people will constantly check to see when they’ll return to ensure they have a spot in the next session.
3. Include Online Resources
When you’re thinking of ways to help people get fit for profit, you’ve got to consider the number of people that want to exercise at home instead of in the gym. Yes, you read that right; there’s a way to encourage your gym members without them stepping outside of their homes.
To do this, you’ve got to offer online resources that can be unlocked at a prepaid price. You could even take things a step further and host live classes while streaming online.
Employees are still getting the work they need while increasing profits for the gym through online class signups. Besides online exercise has become increasingly popular and will continue to increase its influence in the future.
4. Implement a Rewards Program
Everyone enjoys getting a reward, right? Another one of our handy gym marketing tips is to create a rewards program for your most loyal members.
For example, if someone refers a friend and they signup for membership, the person that referred them should get some form of incentive for directing people to your gym. This incentive could be things like:
- A set of free exercise classes
- First in line for new classes
- Discounted gym apparel
When people know there is something to gain from referring people to your gym, it will help drive up gym profits.
Gym Profits: Increasing Your Gains
When it comes to gym profits, there are several things you can do, from creating a reward program to offering holiday discounts. Whichever route your marketing team takes to ensure you’re focused on the overall goal of increasing gym revenue.
Ready to hit the gym? Before you go, check out some of our latest posts about business and personal finance.